Coffee, Culture and Curveballs

Category: Leadership & Change

Thought leadership for leaders navigating uncertainty

  • Why Company Culture Beats Strategy Every Time

    Why Company Culture Beats Strategy Every Time

    You’ve probably heard the line: “Culture eats strategy for breakfast.” It’s one of those quotes that gets tossed around in boardrooms and LinkedIn posts. But here’s the thing — it’s true.

    Now, don’t get me wrong. Strategy is important. Without it, you’re like a GPS with no destination plugged in — plenty of maps, but no idea where you’re going. But culture? Culture is the fuel in the tank. Without it, the car isn’t going anywhere.

    Culture is how your team behaves when nobody’s watching. It’s the vibe in the office, the way your people talk to clients, and the unspoken rules about “how we do things around here.”

    If your culture is toxic, even the most brilliant strategy won’t stick. It’s like planting a beautiful garden in concrete — you can water it, fertilise it, talk to the plants if you want… but nothing’s growing except perhaps the weeds.

    On the flip side, if your culture is strong, your strategy finally has the soil it needs to take root and grow.

    Culture doesn’t just “happen.” It’s shaped — by values and brand identity.

    • Values are your non-negotiables. The things you stand for.
    • Brand identity is how those values show up to the world. It’s not just your logo; it’s the promise you make to clients — and how your team lives that promise daily.

    When your values and brand are clear, your strategy has direction. Without them, you’re just another business chasing targets with no real differentiator.

    Here’s where most businesses stumble: tough times hit, and suddenly the temptation of “easy wins” takes over.

    • Drop prices just to land clients.
    • Take mandates for properties that are unlikely to sell. Lots of listings make us look busy and successful.
    • Copy what the competition is doing.
    • Cut corners.

    And yes, the numbers might look good — for about five minutes. But in chasing easy wins, you risk blending in. You become just another face in the crowd. And in business, especially real estate, if you’re the same as everyone else… why should anyone choose you?

    Differentiators are the Secret Weapon….Your differentiators are what make you stand out. But here’s the catch: differentiators only work if your team understands them and lives them. If even one person doesn’t buy in, the cracks show. And clients notice cracks faster than you think.

    A sustainable business isn’t built on one-off wins; it’s built on consistency. Quick profits are great for bragging rights, but repeat clients and referrals are what keep the lights on long-term.

    Sustainability means sometimes saying “no” to a deal that doesn’t align with your values. It means prioritising the brand’s reputation over short-term numbers. And yes, it means you’ll sleep better at night — which is worth more than a quick commission any day.

    Wrapping it up

    At the end of the day, strategy is what you plan. Culture is what you practice. And practice beats plans every time.

    If you protect your culture — through hiring, decision-making, and client service — your strategy has the foundation it needs to succeed. If you compromise on culture, even the best strategy won’t save you.

    Leadership lesson: Don’t hire anyone who doesn’t align with your differentiators and values. If you make a mistake and recruit someone who is not aligned, the culture will spit them out. The cost of a misaligned hire lasts far longer than their tenure. The right culture lasts long after the storm has passed.

  • Is Real Estate Just a Numbers Game — or Is There a Different Way to Win?

    Is Real Estate Just a Numbers Game — or Is There a Different Way to Win?

    Numbers racing the clock
    Photo by Black ice on Pexels.com

    For decades, the real estate world has celebrated the numbers game.More listings. More calls. More showhouses. More deals.
    The hustle was the hero.

    But somewhere between the spreadsheets and the “how many units this month?” updates, we started losing something — the why.

    The industry is changing. And maybe, just maybe, “more” isn’t the metric that matters anymore. It may just be time to stop chasing numbers and chasing the clock

    The Old Game: Volume Over Value

    The old playbook said success was about scale: hit targets, close deals, repeat. It rewarded busyness over brilliance and equated activity with achievement. Service was forgotten as the next deal was chased.

    But the truth? Chasing numbers alone is exhausting. You end up managing chaos, not growth. You lose the spark that made you love property in the first place — the human connection, the creativity, the joy of helping someone find their space in the world.

    The New Game: Quality and Innovation

    Real success today looks different. It’s not in the number of listings you post, but the experience you create. It’s not how many doors you open, but how meaningfully you open them.

    Innovation isn’t about tech alone — it’s about thinking differently.
    About refining every touchpoint, from how a tenant logs maintenance to how a landlord receives their statement. About delivering peace of mind, not paperwork.

    The same is true for sales.

    Quality and innovation turn transactions into relationships and agents into trusted advisors. That’s where longevity lives.

    The Sweet Spot: Blending Heart with Strategy

    Data still matters — of course it does. But data without direction is just noise. When numbers serve your purpose, not the other way around, you’ve found the balance.

    So maybe the question isn’t “How many properties did you rent this month?” Maybe it’s “How many people would choose you again?”

    The Curveball

    The agents and agencies that thrive in the next decade won’t just be the ones with the biggest portfolios.
    They’ll be the ones who innovate with empathy, serve with substance, and play the long game — not the numbers game.

    Because in real estate, as in life, quality isn’t a statistic. It’s a standard.

  • The Art of Recruiting the Right People

    The Art of Recruiting the Right People

    Everyone is unique. Find the right match for your culture.

    Because coffee is essential for survival, culture makes or breaks a business, and life… well, life always throws a few curveballs.

    Recruiting isn’t about filling seats. It’s about shaping the future of the business. The people you bring in define the culture, the reputation, and the ability of the business to grow. Which means every hire is either a step forward… or a step back.

    And let’s be honest: we’ve all had that one hire who looked fantastic on paper but turned out to be about as useful as a screen door on a submarine. That’s why the rule is simple: don’t just hire smart people — hire the right people. Experience in the industry can be the biggest setback when trying to move forward.

    Culture is like Wi-Fi: you can’t always see it, but when it’s weak, everyone notices.

    A company’s culture is the invisible framework that drives how people think, act, and treat clients. When someone aligns with that culture, they amplify it. When they don’t, they disrupt it.

    The best hires see their career as an ongoing project, not a final product. They’re the ones who read, ask questions, seek feedback, and occasionally send you an article at 11pm because they’ve just discovered a new trend (you can curse them for the late-night email, but you’ll secretly admire it too).

    A team made up of these kinds of people raises the bar for everyone else. Growth-minded people are contagious — in the best possible way.

    The business world changes faster than the hairstyle choices of a teenager. If your team can’t adapt, you’ll be stuck playing catch-up.

    The right people don’t just tolerate change — they lean into it. They’re the ones who suggest smarter ways of doing things, who aren’t afraid of new tech, and who look at disruption as a chance to get ahead. The wrong people, meanwhile, will still be clutching their flip phones while the rest of the industry moves online.

    It’s like dating…

    Recruiting is like dating — if you rush it, you’ll regret it. Filling a vacancy with the first available option usually ends in heartbreak (and possibly legal fees). Be intentional.

    • Hire for values, not just skills. A great CV means nothing if the values don’t line up.
    • Ask culture-driven questions. “Tell me about a time you chose long-term gain over a quick win.” If they stare blankly, you’ve got your answer.
    • Look for curiosity. People who ask good questions in an interview are more likely to keep learning.
    • Test resilience. Ask how they’ve handled failure or change. If they’ve “never failed,” either they’re lying, or they’ve been asleep for most of their career.
    • Don’t rush. A short vacancy is less painful than a long-term mistake.

    The right hire is like planting a tree: the benefits grow over time and provide shade for years to come. The wrong hire is more like planting a weed: it spreads quickly, chokes the good stuff, and takes forever to remove.

    The impact of recruiting the right people shows up in team energy, client satisfaction, and business sustainability. And the impact of hiring the wrong ones? Let’s just say it’s the gift that keeps on giving — and not in a good way.

    Examine the detail.