
There is something unusual about recruitment in the real estate industry.
In most professions, people identify organisations they admire, research opportunities, apply for positions and then evaluate whether the role is the right fit for their skills, ambitions and values. While networking and referrals certainly play a part, the process is generally driven by the candidate taking ownership of their career and actively pursuing opportunities that align with their goals.
Real estate, however, often operates very differently.
For reasons I have never fully understood, many property practitioners expect to be recruited rather than to apply. Recruitment has become a form of courtship, with principals and managers expected to pursue agents, arrange coffee meetings, make presentations, highlight opportunities and effectively convince practitioners why they should consider joining their business. In some cases, the process resembles a sales pitch more than a career decision.
There is nothing inherently wrong with organisations showcasing what they have to offer. Good businesses should absolutely communicate their culture, support structures, training opportunities and value proposition. The problem arises when practitioners become passive participants in the process and begin to believe that career opportunities should come to them rather than being actively explored.
What often follows is a surprisingly narrow decision-making process. Many practitioners make assumptions about organisations based on reputation, market perception, hearsay or historical experiences. They dismiss opportunities without ever having a meaningful conversation. They convince themselves that a particular brand would not suit them, that a smaller company cannot offer enough support, or that a larger company would not provide sufficient personal attention. In many cases, those conclusions are reached before a single question has been asked.
The irony is that property practitioners spend their professional lives encouraging buyers and sellers not to make decisions based on assumptions. We encourage clients to view properties before rejecting them. We ask them to consider all available information before making significant financial decisions. We challenge them to look beyond first impressions and evaluate the facts objectively.
Yet when it comes to their own careers, many practitioners do the exact opposite.
Perhaps the biggest concern is that some agents end up joining organisations not because they are the right fit, but because they were pursued most aggressively. The principal who made the most calls, arranged the most coffees or delivered the most flattering compliments often gains the advantage. The decision becomes driven by emotion and attention rather than careful evaluation.
While it is always nice to feel wanted, being wanted and being suited are not necessarily the same thing.
The principal who romances you most effectively may not be offering the best training. The office with the most attractive commission split may not have the strongest culture. The company making the biggest promises may not provide the support, systems or leadership you need to achieve your long-term goals. Equally, the organisation that could be the perfect fit for your personality, ambitions and working style may never pursue you at all.
This raises an important question. Why do so many practitioners wait to be chosen instead of actively choosing?
Part of the answer may lie in the nature of the industry itself. Real estate professionals are independent by design. Their success is often tied to their personal brand, relationships and individual performance. Being approached by a principal can feel validating. It provides reassurance that your efforts have been noticed and your achievements recognised.
However, career decisions should never be based solely on flattery.
The most successful practitioners I have encountered approach their careers with the same professionalism they bring to their clients. They conduct research. They ask questions. They meet with multiple organisations. They evaluate leadership, culture, support systems, training, technology, reputation and growth opportunities. Most importantly, they take ownership of the process rather than waiting for someone else to drive it.
Instead of asking, “Who wants me?” they ask, “Where can I thrive?”
That is a very different question.
A great career move is rarely about finding the organisation that offers the most attractive recruitment pitch. It is about finding the environment where your strengths will be maximised, your weaknesses supported and your long-term goals aligned with the business.
For some practitioners, that may be a large national brand with extensive resources and structured systems. For others, it may be a smaller organisation offering closer leadership support, greater flexibility and stronger personal development. Neither option is inherently right or wrong. The key is understanding yourself well enough to know which environment will bring out your best.
The responsibility for fixing this dynamic does not sit solely with practitioners. Principals and managers also need to shift their approach. Recruitment should be less about selling and more about discovery. Rather than convincing people to join, leaders should be helping candidates determine whether there is genuine alignment. Honest conversations about expectations, culture, opportunities and challenges create far better outcomes than exaggerated promises and polished recruitment presentations.
When recruitment becomes a mutual evaluation rather than a courtship, both parties benefit. Practitioners make more informed decisions, and organisations attract people who genuinely fit their culture and values.
Ultimately, a career is far too important to be built on who bought the most coffees or delivered the most persuasive sales pitch.
The best career decisions are made when practitioners stop waiting to be wooed and start taking ownership of their future. They happen when people become curious rather than defensive, open-minded rather than dismissive and proactive rather than passive.
The next time an opportunity presents itself, perhaps the question should not be whether the organisation has pursued you hard enough.
Perhaps the better question is whether you have taken the time to discover if it might be exactly what you have been looking for.
Coffee, Culture & Curveballs reminds me that the most important career conversations are often the ones we almost didn’t have. Opportunities rarely arrive with certainty attached. Sometimes they begin with nothing more than a coffee, an open mind and a willingness to explore what might be possible.






