Because coffee is essential for survival, culture makes or breaks a business, and life… well, life always throws a few curveballs.
Doing things the way they’ve always been done is comfortable. It’s familiar. It doesn’t ask too many questions, doesn’t demand too much effort, and lets everyone get on with their day without rocking the boat. It’s the business equivalent of ordering the same takeaway every Friday night — no surprises, no stress, and no chance of discovering something new.
The current way is proven, right? It got you this far. And yes, it requires less effort than sitting down to rethink how things could be better. But here’s the thing: “the way it’s always been done” has one big problem. At some point, it stops working. Dinosaurs did things the same way for a very long time too… and we know how that ended.
It’s easy to confuse “what worked yesterday” with “what will work tomorrow.” Businesses fall into this trap all the time. They perfect their systems, they polish their processes, and then they stop looking ahead. For a while, the results keep coming in, and everyone pats themselves on the back for sticking to the formula. But then the market shifts, technology evolves, customer expectations change — and suddenly the formula isn’t delivering. The dinosaur is still stomping around proudly, but the asteroid is already on the way.
Courage
Clinging to old ways feels safe. Innovation feels risky. It requires energy, creativity, and often investment. And sometimes it fails — which is terrifying for leaders who are trying to protect the business. But the bigger risk is not failing at innovation. The bigger risk is failing to innovate at all. Because in business, standing still is not neutral. Standing still is falling behind.
The danger is subtle at first. Maybe you lose a deal to a competitor who’s adopted new technology. Maybe your once-loyal clients drift toward someone who offers a slicker, more modern service. Maybe your team feels frustrated because they can see the world moving on, but leadership won’t budge from “the way we’ve always done it.” Eventually, the gap grows too wide to ignore. And what used to be a strength — your consistency, your predictability — becomes a weakness.
This is why leaders need to resist the comfort zone. A comfort zone is a great place to rest, but it’s a terrible place to build a business. Innovation doesn’t mean reinventing everything overnight. It means having the courage to ask uncomfortable questions. Is this process still working? Is there a smarter way to do this? Does this strategy prepare us for the next five years, or just get us through the next five months?
And let’s be clear: not all traditions are bad. Some old ways survive because they really do work. But they only stay effective because someone, at some point, checked whether they still made sense. The key isn’t to throw everything out; the key is to keep testing what you’ve got against the world you’re operating in. A business that refuses to test its assumptions is a business that’s waiting for extinction.
So yes, doing things the way you’ve always done them is easier. It’s the low-effort, low-risk option. But easy doesn’t build the future. Easy doesn’t differentiate you from competitors. Easy doesn’t inspire your team or excite your clients. Some leaders build teams around this and think they are doing a fabulous job. Easy is just… easy. And in business, easy almost always comes before irrelevant.
The challenge
The challenge for every leader is to balance the comfort of what works with the curiosity of what could work better. To resist the temptation of sitting in yesterday’s success and instead keep asking what tomorrow demands. Because in the end, the businesses that thrive are the ones that evolve. They adapt, they innovate, they embrace change. They don’t wait for the asteroid.
The leadership lesson is simple: don’t be a dinosaur. Respect the past, but don’t live in it. Keep moving forward, even if it’s uncomfortable. Especially if it’s uncomfortable. Because discomfort is the sign that you’re growing, while comfort is the sign that you’ve stopped. And in business, once you’ve stopped, it’s only a matter of time before you’re nothing more than a fossil.
Coffee, Culture and Curveballs 